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| "What is on-page SEO" |
On-page SEO is the process of optimizing
the content of an internet site to rank in search engines.
This includes optimizing HTML elements like title tags, Meta descriptions, the content, internal links, and more to form it easy for search engines to know your website.
This includes optimizing HTML elements like title tags, Meta descriptions, the content, internal links, and more to form it easy for search engines to know your website.
As against On-Page SEO, Off-Page SEO refers to optimizing factors external to your website (like backlinks from other websites, brand mentions, and social signals).
In this guide, we’ll teach you everything you would like to know!
Why Is On-Page SEO Important?
On-Page SEO is vital because this shows search engines what your
website and your pages are about. Without proper on-page optimization, it'll be
difficult to rank for your targeted keywords and generate traffic.
By understanding the way to optimize your site, your chances of the ranking are going to be greatly increased!
How to Do on Page SEO
While optimizing your site for SEO involves many factors, here are the
main parts of On-Page optimization you’ll want to consider:
Title Tag
The title tag may be a piece of HTML code on each page of your site
that tells search engines what the page is about. It’s often what's displayed
in search engine results pages.
You’ll want to form sure that your title tag includes your target keyword and is written during a compelling way that creates a user want to click it.
You can learn more about title tags here.
Meta Description
The Meta description may be a piece of HTML code on each page of your
site that describes what the pages are about. It’s often displayed right below
the title tag in search engine results pages.
Header Tags
Header tags are pieces of HTML code that help structure the headings and
therefore the subheadings of a page. These can tell search engines
what the foremost important elements of the page are.
As an example, the h1 tag is usually the most header of a page. You’ll want to incorporate your keyword here.
Content Optimization
The actual content and text of a page is additionally a crucial element.
You’ll want to form bound to include enough content on the page
in text form for users and search engines.
In fact, studies show that longer content tends to rank better.
Make sure you include your keywords within the content of the page during a natural way.
Learn more about content optimization here.
Image Optimization
Images on your page also can give clues to search engines on what
the page is about.
Before uploading your images, use descriptive filenames. As an example, you'll name a file “tampa-fl-roof-repair-exmple.jpg” as against “image1.jpg”
Alt text may be a piece of HTML code that tells browsers and search engines the contents of a picture. Almost like the file names, you'll use this to explain the image.
Internal links
On your website, you'll internally link to other pages of your site.
This helps search engines find the pages of your site, and also pass authority
to other pages.
Learn more about internal links here.
URL structure
Using SEO-friendly URLs can help signify what your pages are close
to search engines.
As an example, have you ever seen a URL that appears like this?
As an example, have you ever seen a URL that appears like this?
example.com/383888v20/10-29-2024/388883000293999?
The URL just contains random numbers and doesn’t help the user or search engines understand the page. Instead, you’d be happier employing a URL that contains your keywords like:
example.com/what-is-on-page-seo
Conclusion
While there are many factors that enter On-Page SEO, these are the
main elements that you’ll want to think about.
In the next chapter, we’ll dive deeper into On-Page SEO!
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